How Much Will You Pay to Look Younger

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How Much Will You Pay to Look Younger


People say money can’t buy you happiness, but can it buy you youth? 79 billion baby boomers are hoping it will, with one anti-aging cream and Botox injection at a time.

Around 70 million baby boomers will reach retirement age in the next five years, and the market for anti-aging creams will increase dramatically.

In a culture focused on always looking young, today’s seniors are spending more retirement money on Botox injections, dietary supplements, plastic surgery and anti-aging cosmetics. Researchers predict that the amount of money spent on aging products will jump from $80 billion to $114 billion in 2015. 

Experts say that even the best anti-aging “miracle workers” are minimally effective, and the products and “fell short of the miracles that manufacturers seemed to imply on product labels,” the Chicago Sun-Times reported Aug. 20. Furthermore, since anti-aging treatments are not required to be examined by the Food and Drug Administration, they could potentially be harmful. “If someone is promising you today that you can slow, stop or reverse aging, they’re likely trying hard to separate you from your money,” says S. Jay Olshansky, Ph.D., an aging expert from the University of Illinois at Chicago’s School of Public Health.

In the pursuit of conquering old age, the reality is that there is no quick fix to stopping the aging process. To use or not to use some type of anti-aging help is each person’s decision, but to appear younger for less money professionals provide a few helpful tips:

·        Wear sunscreen

·        Drink lots of water

·        Exercise regularly

·        Eat health

·        Incorporate into your diet anti-aging fruits and vegetables such as oranges, broccoli and spinach

·        Stay social


Curley, Bob. “Boomers Spending More on Anti-Aging Products, But Do They Work?” WellBeing Wire by MeYou Health RSS. N.p., 24 Aug. 2011. Web. 07 Mar. 2014.